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Monthly Archives: April 2013
When a (fabulous) sweater is just enough — Penny Pitou enjoying some spring turns in a press photo dated April 4, 1975.
This never gets old. The Freitag store in Zürich constructed out of 19 freight containers with four floors of merchandise and rooftop access is definitely a shopping experience worth having. There is the efficiency of the architecture. And then there is the marvel of the interior — how Freitag, seemingly unflinchingly, devised an orderly (and visually impactful) system to present each individual piece of merchandise.
Freitag manufactures courier bags, tote bags and small accessories out of reclaimed truck tarps and recycled bicycle inner tubes. No two pieces are alike. Production is in Zürich and has been running since 1993, long before repurposing was a trend. The finished products are rugged beyond any expectation and with their graphic look are icons of contemporary Swiss quality and style.
Frietag Flagship Store: Geroldstrasse 17, 8005 Zürich, Switzerland
Alprausch is not to be missed when in Zürich. For the merchandise, the in-store environment and of course, the spirit of the brand – a celebration of Swiss alpine culture! Traditional themes are translated into playful streetwear, technical outerwear and accessories. Graphic design plays an intrinsic role: examples from 2012 and 2013.
xThese scarves – I mean really, how are you supposed to buy just one? (There are many more designs than shown here.) The pom fringe, folky scherenschnitt (papercutting) themes, skiing squirrels – it’s almost too much to process. Needless to say, I left with an assortment.
Alprausch Flagship Store: Werdmühleplatz 4, 8001 Zürich, Switzerland
My favorite example of outerwear customization: Kaylin Richardson’s star pants! Kaylin confirmed the star came to be out of necessity, a patch to cover a hole in the knee. It is a brilliant fix – doesn’t look like a repair, rather a stylish little detail that emphasizes her stoked style.
The star pants on the podium: 1st Place at the Snowbird, Utah stop of the 2012 Freeskiing World Tour. Photo: via skier Crystal Wright (in yellow).
Anja Pärson, a former alpine skier and multiple Olympic champion said that wearing clothes from a Swedish company “will strengthen the team, our team spirit and image to the outside world, especially when it is an internationally renowned brand like H&M.”
I am sure it will. I am also sure I would like to see how Peak Performance would have tackled the design of uniforms, technical and casual, for their home country. There is just too much exceptional sport and sport lifestyle product coming out of Sweden – I find it a bit disappointing to have a fashion brand land this prestigious endeavor. (Though I can get on board with that sweater, sleeve stripes in particular.) Sounds like H&M will provide opening and closing ceremony outfits and casual apparel – I will be curious to see what brand(s) provide the technical sport-specific uniforms.
Read the full article at The Telegraph UK.
Photo: Missinglink.No/Sindre Kinnerød Skier: Pia Nic Gundersen
These Whitedot postcards have been hanging in my office for over a year and I still find the images to be pure inspiration – all clean graphics and intense color communicating raw enthusiasm for skiing!
Twenty-year-old Princess Caroline and twelve-year-old Princess Stéphanie ski in the Berner Oberland, Switzerland. I can’t get enough of Caroline’s tomboy style: graphic sweatshirt from Tournier Sports Monaco paired with Ellesse Jet Pants!
Here a few shots from the February 2013 ISPO trade show in Munich, Germany — a little preview of Winter 2013/14 apparel.
Luis Trenker: Classic alpine style reinterpreted in gorgeous combinations of natural and synthetic fabrics.
xAlmrausch: Very sweet with traditional alpine motifs.
Ortovox: Color block base layer. Ortovox apparel and pack lines are standouts of clean design and crisp coloration.
Black Yak: By far, the most original and thought provoking apparel collection at the show. Unique and sophisticated silhouettes, patterning, colors and material combinations. Serious inspiration!