All that is generally considered to be luxury ski apparel has been trumped this season by French fashion house Hermès. After being absent for many decades, Hermès is re-introducing ski – part of the brand’s heritage since the 1930s. The tightly edited line consists of luxurious and functional apparel and accessories.
As typical of Hermès, the print ad campaign is beautiful, charming and dreamy. A continuation of A Sporting Life theme, this campaign features Norwegian model Iselin Steiro with photographs by Nathaniel Goldberg.