To my delight, I drive by an old-school forest service Smokey Bear sign on my commute to the office each workday. But I can’t tell you the last time I saw Smokey in print – so I was thrilled to come across this PSA in the latest issues of both GQ and Details magazines. It is an exquisite new Smokey! Contemporary graphic feel with the bold impact of vintage propaganda art.
Smokey was introduced in 1944 and is the longest running PSA campaign in U.S. history.