Besides my obvious excitement over ski racing legend Annemarie Moser-Proell’s bib number, it is worth pointing out Longines’ commitment to ski racing. Nearly four decades after this photo, the Swiss luxury watch maker remains the official timekeeper of Alpine Ski World Cup. Longines’ history with ski racing dates back to 1933 and maintains vitality with sponsorship of ski champion Aksel Lund Svindal and the Rising Ski Star awards. The brand offers an excellent mobile app offering live timing, news and information, check out Longines Live Alpine Skiing.
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