Illustration from the 1956 summer catalog. ASMÜ was the brand name of a proprietary ski binding developed and patented in 1924. (ASMÜ = Founder August Schuster + Münich)
Peepholes in the window display created curiosity and revealed the latest swimsuit fashions for summer 1959.
Celebrating 100 years, Sporthaus Schuster opened in 1913 as a sport specialty shop for mountaineers and skiers. Located in the heart of Munich, the enormous 5,000 square meter / 5-floor store offers all that is good to buy for outdoor sports.
With top-notch merchandising that is both clean and cozy, I love how much energy and vitality Schuster gives to the sale of outdoor gear. This is not, by any means, a traditional, sleepy outfitter. In addition to offering all the usual leading brands, the primary value of Schuster shopping is access to European specialty brands not readily available in the US: Peak Performance, Maloja, Houdini, Eisbar, Dynafit, and so many more.
Check the top floor for a chapter of Deutscher Alpenverein (DAV), the Bavarian mountain club, helpful with educated staff, maps and info. Don’t miss the Gustl store-in-store on the main level featuring contemporary souvenirs celebrating Bavarian heritage. And you won’t be able to miss the 25-meter climbing wall running the height of the shop.
I get a little bit fanatical about this place, so for me it is my first shopping stop in Munich. I allow two or more hours and to be honest, usually have a chaser visit to go back for additional items. At any rate, if you are in Munich do yourself a favor and stop in Schuster!
Sporthaus Schuster: Marienplatz, Rosenstrasse 1-5, 80331 Munich, Germany
