Shopping Munich: Sport Schuster

sport schuster munich munchen germany vintage camping 1956Illustration from the 1956 summer catalog.  ASMÜ was the brand name of a proprietary ski binding developed and patented in 1924.  (ASMÜ = Founder August Schuster + Münich)

sport schuster munich munchen germany vintage store window bathing suits 1959Peepholes in the window display created curiosity and revealed the latest swimsuit fashions for summer 1959.

sporthaus schuster marienplatz munich germany

Celebrating 100 years, Sporthaus Schuster opened in 1913 as a sport specialty shop for mountaineers and skiers.  Located in the heart of Munich, the enormous 5,000 square meter / 5-floor store offers all that is good to buy for outdoor sports.

With top-notch merchandising that is both clean and cozy, I love how much energy and vitality Schuster gives to the sale of outdoor gear.  This is not, by any means, a traditional, sleepy outfitter.  In addition to offering all the usual leading brands, the primary value of Schuster shopping is access to European specialty brands not readily available in the US:  Peak Performance, Maloja, Houdini, Eisbar, Dynafit, and so many more.

Check the top floor for a chapter of Deutscher Alpenverein (DAV), the Bavarian mountain club, helpful with educated staff, maps and info.  Don’t miss the Gustl store-in-store on the main level featuring contemporary souvenirs celebrating Bavarian heritage.  And you won’t be able to miss the 25-meter climbing wall running the height of the shop.

I get a little bit fanatical about this place, so for me it is my first shopping stop in Munich.  I allow two or more hours and to be honest, usually have a chaser visit to go back for additional items.  At any rate, if you are in Munich do yourself a favor and stop in Schuster!

Sporthaus Schuster:  Marienplatz, Rosenstrasse 1-5, 80331 Munich, Germany

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