Shopping Zürich: Alprausch

Alprausch is not to be missed when in Zürich.  For the merchandise, the in-store environment and of course, the spirit of the brand – a celebration of Swiss alpine culture!  Traditional themes are translated into playful streetwear, technical outerwear and accessories.  Graphic design plays an intrinsic role:  examples from 2012 and 2013.

alprausch store zurichxalprausch scarvesThese scarves – I mean really, how are you supposed to buy just one?  (There are many more designs than shown here.)  The pom fringe, folky scherenschnitt (papercutting) themes, skiing squirrels – it’s almost too much to process.  Needless to say, I left with an assortment.

alprausch scarf squirrel skixalpraursch zurich switzerlandShrine to Swiss alpine kitsch.

Alprausch Flagship Store:  Werdmühleplatz 4, 8001 Zürich, Switzerland

This entry was posted in Accessories, Art & Graphics, Fashion, Lifestyle, Outerwear, Shopping, Ski, Snowboard, Travel and tagged , , . Bookmark the permalink.

One Response to Shopping Zürich: Alprausch

  1. Pingback: ISPO 2012: Munich, Germany | AlpineStyle56

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