Alprausch is not to be missed when in Zürich. For the merchandise, the in-store environment and of course, the spirit of the brand – a celebration of Swiss alpine culture! Traditional themes are translated into playful streetwear, technical outerwear and accessories. Graphic design plays an intrinsic role: examples from 2012 and 2013.
xThese scarves – I mean really, how are you supposed to buy just one? (There are many more designs than shown here.) The pom fringe, folky scherenschnitt (papercutting) themes, skiing squirrels – it’s almost too much to process. Needless to say, I left with an assortment.
Alprausch Flagship Store: Werdmühleplatz 4, 8001 Zürich, Switzerland