This never gets old. The Freitag store in Zürich constructed out of 19 freight containers with four floors of merchandise and rooftop access is definitely a shopping experience worth having. There is the efficiency of the architecture. And then there is the marvel of the interior — how Freitag, seemingly unflinchingly, devised an orderly (and visually impactful) system to present each individual piece of merchandise.
Freitag manufactures courier bags, tote bags and small accessories out of reclaimed truck tarps and recycled bicycle inner tubes. No two pieces are alike. Production is in Zürich and has been running since 1993, long before repurposing was a trend. The finished products are rugged beyond any expectation and with their graphic look are icons of contemporary Swiss quality and style.
Frietag Flagship Store: Geroldstrasse 17, 8005 Zürich, Switzerland