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Photography: Brett Froomer
I love Aspen. It was the destination of my first western ski trip when I was thirteen (a particularly impactful and formative experience for me); and as an adult, a town that I all-too-briefly called home.
This Snowmass print ad campaign from 1993 remains as vital and alluring today as it was twenty years ago. In terms of design, I remember loving the commitment to landscape imagery, color both warm and cool, and fresh use of type. But more than anything, it was the inspiration to ski in those mountains that made me file these pages away for safekeeping. I feel the same looking at these now and know in another twenty years these beautiful and timeless images of Aspen will elicit the same response.
