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Tag Archives: Alprausch
Shopping Zürich: Alprausch
Alprausch is not to be missed when in Zürich. For the merchandise, the in-store environment and of course, the spirit of the brand – a celebration of Swiss alpine culture! Traditional themes are translated into playful streetwear, technical outerwear and accessories. Graphic design plays an intrinsic role: examples from 2012 and 2013.
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These scarves – I mean really, how are you supposed to buy just one? (There are many more designs than shown here.) The pom fringe, folky scherenschnitt (papercutting) themes, skiing squirrels – it’s almost too much to process. Needless to say, I left with an assortment.
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Shrine to Swiss alpine kitsch.
Alprausch Flagship Store: Werdmühleplatz 4, 8001 Zürich, Switzerland
Posted in Accessories, Art & Graphics, Fashion, Lifestyle, Outerwear, Shopping, Ski, Snowboard, Travel
Tagged Alprausch, Switzerland, Zürich
1 Comment
Alprausch Graphics 2013
A fresh lot of postcards from Alprausch with pop alpine themes.
See more Alprausch graphics from 2012.
Alprausch Graphics 2012
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I heart Alprausch alpine style: Switzerland at its best.
ISPO 2012: Munich, Germany
ISPO (International Sporting Goods Trade Show) in Munich, Germany is considered the leading industry event for ski, outdoor and action sports. Here is a little overview of apparel for winter 2012/13.
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Bogner celebrates 80 years with the Heritage Collection.
Jean Charles de Castelbajac for Rossignol – always exciting!
Luis Trenker – luxury alpine heritage.
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Post Card by Belfe for “Italian style at high altitudes”.
Reigning World Cup Overall Champion, Maria Hoefl-Riesch, with her signature Head ski line.
Down skirt at Eider.
Alprausch scarves with traditional Swiss motifs. Can’t wait to visit the Alprausch flagship shop in Zurich!
Jansport external frame backpack in heritage American stars and stripes.
Armada Solo freeride ski jackets in Bleach colorway and CR Johnson edition.
Perfect Moment from Chamonix, France. Young, bold freeride clothing – my favorite of the show!
Posted in Fashion, Outerwear, Ski, Snowboard, Style
Tagged Alprausch, Armada, Bogner, Eider, Germany, Head, ISPO, Jansport, JC de Castelbajac, Luis Trenker, Maria Hoefl-Riesch, Munich, Perfect Moment Chamonix, Post Card
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