Tag Archives: Alprausch

Shopping Zürich: Alprausch

Alprausch is not to be missed when in Zürich.  For the merchandise, the in-store environment and of course, the spirit of the brand – a celebration of Swiss alpine culture!  Traditional themes are translated into playful streetwear, technical outerwear and accessories.  Graphic design plays an intrinsic role:  examples from 2012 and 2013.

alprausch store zurichxalprausch scarvesThese scarves – I mean really, how are you supposed to buy just one?  (There are many more designs than shown here.)  The pom fringe, folky scherenschnitt (papercutting) themes, skiing squirrels – it’s almost too much to process.  Needless to say, I left with an assortment.

alprausch scarf squirrel skixalpraursch zurich switzerlandShrine to Swiss alpine kitsch.

Alprausch Flagship Store:  Werdmühleplatz 4, 8001 Zürich, Switzerland

Posted in Accessories, Art & Graphics, Fashion, Lifestyle, Outerwear, Shopping, Ski, Snowboard, Travel | Tagged , , | 1 Comment

Alprausch Graphics 2013

alprausch_stag2013alprausch_folk2013xalprausch_star2013

A fresh lot of postcards from Alprausch with pop alpine themes. 

See more Alprausch graphics from 2012.

Posted in Art & Graphics | Tagged , | Leave a comment

Alprausch Graphics 2012

alprausch_heartwood2012xalprausch_heartlift2012

alprausch_heartstag2012I heart Alprausch alpine style:  Switzerland at its best.

Posted in Art & Graphics | Tagged , , | 2 Comments

ISPO 2012: Munich, Germany

ISPO (International Sporting Goods Trade Show) in Munich, Germany is considered the leading industry event for ski, outdoor and action sports.  Here is a little overview of apparel for winter 2012/13.

bogner ski heritage collection

xbogner ski heritage wool jacketBogner celebrates 80 years with the Heritage Collection.

jc castelbajac rossignol ski clemence tigerJean Charles de Castelbajac for Rossignol – always exciting!

luis trenker alpine heritage clothingLuis Trenker – luxury alpine heritage.

ski jacket st moritz switzerland

xbelfe postcard ski apparel gondolaPost Card by Belfe for “Italian style at high altitudes”.

maria hoefl riesch head skis ispoReigning World Cup Overall Champion, Maria Hoefl-Riesch, with her signature Head ski line.

eider down skirt purpleDown skirt at Eider.

alprausch switzerland scarf scarvesAlprausch scarves with traditional Swiss motifs.  Can’t wait to visit the Alprausch flagship shop in Zurich!

jansport starts stripes americana backpackJansport external frame backpack in heritage American stars and stripes.

armada ski jacket cr johnsonArmada Solo freeride ski jackets in Bleach colorway and CR Johnson edition.

perfect moment freeride ski clothing chamonixPerfect Moment from Chamonix, France.  Young, bold freeride clothing – my favorite of the show!

Posted in Fashion, Outerwear, Ski, Snowboard, Style | Tagged , , , , , , , , , , , , , | 1 Comment