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Tag Archives: Colorado
I love Aspen. It was the destination of my first western ski trip when I was thirteen (a particularly impactful and formative experience for me); and as an adult, a town that I all-too-briefly called home.
This Snowmass print ad campaign from 1993 remains as vital and alluring today as it was twenty years ago. In terms of design, I remember loving the commitment to landscape imagery, color both warm and cool, and fresh use of type. But more than anything, it was the inspiration to ski in those mountains that made me file these pages away for safekeeping. I feel the same looking at these now and know in another twenty years these beautiful and timeless images of Aspen will elicit the same response.
Besides my obvious excitement over ski racing legend Annemarie Moser-Proell’s bib number, it is worth pointing out Longines’ commitment to ski racing. Nearly four decades after this photo, the Swiss luxury watch maker remains the official timekeeper of Alpine Ski World Cup. Longines’ history with ski racing dates back to 1933 and maintains vitality with sponsorship of ski champion Aksel Lund Svindal and the Rising Ski Star awards. The brand offers an excellent mobile app offering live timing, news and information, check out Longines Live Alpine Skiing.
Strafe outerwear as worn by Mac Bohannon of the US Ski Team.
This outerwear stopped me in my tracks – the clean design and construction of 3-layer hardshell technical fabric, bright red/ blue color combo with white contrast zips, new school fit, and a brand name I had never heard of – it was a powerful introduction to Strafe.
Strafe is a new outerwear company based in Aspen, Colorado – to be precise, Aspen Highlands – which let’s be honest, it doesn’t get much better for a home base. Twin brothers, John and Pete Gaston founded the company in 2009 to fill a need for technical outerwear specific in function, fit and styling for the backcountry freeskier. Perhaps no other piece embodies this objective better than Strafe’s signature Sickbird one-piece suit. With this authenticity and Highland Bowl as testing ground, I’m sold!
Back to Mac. He is a super-talented (and super-friendly) freestyle aerialist who lives in Lake Placid, New York and trains full-time at the Olympic Training Center. Aerial competition demands more sleek outerwear but Mac loves Strafe for freeskiing. Watch him in action at macbohonnon.com.