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Tag Archives: Hermés
Way too much to post on this blog and way too little time! Not only am I backlogged with news from winter 2014, I am traveling for the next two weeks and expect to have an influx of inspiration to share from Austria and Germany – even despite the utter lack of snow in these parts. My blogging may be lagging but fortunately my ‘gramming is not. Please follow AlpineStyle56 on Instagram or monitor the feed on the right sidebar of the blog homepage for new images and frequent updates. (Clicking an image in the Instagram blog feed will bring it to full size.) Go check right now! Several updates from Salzburg, Austria. . .
The weather is certainly feeling like. . . winter at last! Hurrah! Looking back at some pretty, dreamy, celebratory pictures from the 2009-2010 Hermès winter ad campaign featuring model Raquel Zimmerman, photographed by Eric Valli.
In addition to gorgeous print ads, Hermès produced a lush lookbook to showcase the new ski collection. The inspiration for the line evidently is 19th century mountaineering.
Garments utilize traditional materials updated with technical performance characteristics: anti-UV calfskin leather, waterproof broadcloth, windproof stretch canvas and goose down, cashmere and mink which require no updating to provide warmth and luxurious softness. Accessories include goggles, leather-wrapped helmet and silk balaclava in an exquisite print for which Hermès is legendary. The color palette is quiet and subdued with curry yellow punctuating chalk white, camel and black. Consult the Hermès web site to view the collection.
All this fanciness does not come cheap – a quick estimate puts the price tag for a Hermès ski jacket and pant ensemble at seven thousand dollars, never mind the requisite layers and accessories. My next post will swing to the other end of the spectrum and get real with incredibly pleasing ultra light down at the entry price of fifty dollars from fast fashion giant Uniqlo. . .
All that is generally considered to be luxury ski apparel has been trumped this season by French fashion house Hermès. After being absent for many decades, Hermès is re-introducing ski – part of the brand’s heritage since the 1930s. The tightly edited line consists of luxurious and functional apparel and accessories.
As typical of Hermès, the print ad campaign is beautiful, charming and dreamy. A continuation of A Sporting Life theme, this campaign features Norwegian model Iselin Steiro with photographs by Nathaniel Goldberg.