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Tag Archives: Just Do It
Picabo Street is never, ever satisfied. She’ll ski down one mountain. And then find a higher one. She’ll ski down a river. And then find a lake. She’ll ride mountain bikes. She’ll go skating. She’ll be fast. Furious. Unafraid. Because what is it she wants in the world? Everything.
Women’s Sports + Fitness, October 1995
Just do it.
It is fair to say that Nike’s ‘Just Do It’ quickly transcended its origin as an advertising slogan and became even more than a cultural icon – a motivator, a mantra, a way of life for many. The landmark ad campaign launched twenty-five years ago this month in July 1988.
I purchased this poster early on in the campaign, 1991 at the latest. To this day, ‘The Roads are Always Open’, the freedom and inspiration of the gorgeous imagery, and of course, ‘Just Do It’ ring in my head when I need a kick in the ass to get out there and get after it.