-
Categories
Follow
Subscribe
Archives
- July 2016
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- September 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- May 2011
- April 2011
- March 2011
- February 2011
- May 2010
- March 2010
Links
Popular Tags
Aspen Astis Atomic Austria Bavaria BMA Bogner Burke Burton Canada Colorado FIS Alpine World Champs France Garmisch-Partenkirchen Germany Head Italy Jay Peak Julia Mancuso Kingdom Trails Lindsey Vonn Mikaela Shiffrin Milka New Hampshire New York Olympics Plaid POC Quebec Rossignol Schladming 2013 Sochi 2014 Spyder Stowe Stratton Sweater Switzerland Uniforms US Ski Team Utah Vermont Vintage Advertisement Vintage Photo Vintage Postcard Vintage Poster
Tag Archives: Moncler
On the Road: Instagram
Way too much to post on this blog and way too little time! Not only am I backlogged with news from winter 2014, I am traveling for the next two weeks and expect to have an influx of inspiration to share from Austria and Germany – even despite the utter lack of snow in these parts. My blogging may be lagging but fortunately my ‘gramming is not. Please follow AlpineStyle56 on Instagram or monitor the feed on the right sidebar of the blog homepage for new images and frequent updates. (Clicking an image in the Instagram blog feed will bring it to full size.) Go check right now! Several updates from Salzburg, Austria. . .
The Hohensalzburg fortress stands guard over the city – and medieval horse pond, Kapitelschwemme.
Traditional leather work with hirsch motif hand-crafted in Salzburg, perhaps in the style of a game bag.
Hermès boutique placard in the tradition of Salzburg’s elaborate wrought iron shop signs. Gargoyle lurking.
Blasting off with Moncler and. . . a jet pack? (Based on the success of their recent IPO, Moncler will likely soon be going even bigger.) Serious black and white color palette ruling the shop.
Certainly a leading name in traditional alpine dress. Lanz is home in Salzburg. (Note to self: research Lanz’s heritage and contribution to trachten beyond flannel pajamas!)
Moncler: Mountain Heritage Vs. Fashion
x
Vogue, September 2013
x
Elle, October 2013
While combing through the thick fall fashion magazines, I was thrilled to come across new Moncler print ads that actually represent an alpine setting!
Although luxury and fashion are certainly nothing new to Moncler — arguably as much of the brand’s identity as function — the repositioning of the label in recent history has diverged from why I relate to the brand. Celebrity collaborations, flash mob fashion shows and Bruce Weber ad campaigns of golden retrievers leave me cold and do little to reinforce the brand’s distinguished mountain heritage. The reality: Moncler has changed from a luxury sport brand to a luxury fashion brand.
I love Moncler not just for the finest quality goose down garments – but because the brand was born in the mountains and of adventure. Founded in 1952 in France, Moncler manufactured tents and sleeping bags which led to the creation of the duvet (down) parka. These innovative new garments outfitted mountain climbers for expeditions, evolved further into ski-specific outerwear and a trademark style inevitably resulted.
With the purchase of Moncler by businessman Remo Ruffini in 2003, positioning of the brand has transformed to court the fashionable elite more so than the luxury-minded athlete. New urban retail outposts have fed this strategy. Demand and business appear to be on the rise, an IPO is in the works – cementing this trendier direction.
I will do my best to filter through the fashion overload to keep my relationship with Moncler one of a little luxury, a lot of utility and always the mountains.
Posted in Fashion, Mountaineering, Outerwear, Ski, Style
Tagged Moncler, Vintage Advertisement, Vintage Photo
Leave a comment
Moncler Polka Dots
x
x
I have a bit of an addiction to Moncler down, so I just about had a heart attack when I came upon this jacket in the window at Dantendorfer Salzburg. The playful and graphic polka dot pattern is the first thrill; the back peplum hem and intricate sleeve cuff detail take this to a whole other level.
The more low-key Haruka vest is truly more my speed and I would love to add it to my collection.
Posted in Fashion, Outerwear, Ski, Style
Tagged Austria, Moncler, Polka Dots, Salzburg, Vest
2 Comments
Window Shopping: Salzburg, Austria
x
x
x
x
x
x
x
x
After watching Mikaela Shiffrin win the world slalom title in Schladming, I headed to Salzburg to catch my flight home the next morning. Salzburg is one of my favorite places, so I am always happy for an evening stroll around the altstadt to check out the lovely store windows full of alpine inspiration.