Tag Archives: MooVM

Introducing MooVM!  The husband and wife team of Chris Rose and Sarah Baker saw an opportunity to celebrate the role of dairy farming in New England and Upstate New York with the iconic cow pattern.  The graphic black and white “cow-moo-flage” of Holstein cattle is the foundation for distinctive baseball hats that carry a variety of classic and custom logos.

Working with New England Dairy Promotion Board, 8.02% (Vermont’s area code) of profit returns to support local farms by way of Must Be The Milk’s Keep Local Farms Fund.  Please visit the MooVM web site to learn more about the brand story and mission.

MooVM baseball hats in classic Vermont designs are available at the MooVM Store, click to visit the web store.

Custom MooVM hats are available at a growing list of resorts and schools such as University of Vermont, Stowe Mountain Resort, Jay Peak, Mount Snow and Middlebury College.  Contact MooVM directly for custom orders and wholesale inquiries.  Minimum order quantity for custom logo is very reasonable.  In addition to being a unique retail item, MooVM hats are an excellent fundraiser for schools, sport teams, events.

MooVM founders Sarah Baker and Chris Rose with Amos and Hobbs in East Burke, Vermont.