Tag Archives: NASCAR

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NASCAR and Martinsville Speedway in Virginia have absolutely nothing to do with alpine inspiration.  But this racetrack sighting has a style all its own and is too good to not share. This dedicated NASCAR fan collected signatures of her favorite drivers on her jacket and then painstakingly hand-embroidered over each inked signature to preserve.  The result is very special and quite permanent.  (I have a CB jacket circa 1985 with a fading Phil Mahre autograph that would benefit from this embroidery application!)

I see this race fan’s jacket as a phenomenal example of gear customization – where a stock item is transformed into a truly original, highly personal and often very creative one-of-a-kind item.  I am looking forward to highlighting customization in the alpine realm – be it the never ending ways to apply colorful and graphic duct tape to race gear, patches stitched to a backpack from travels abroad or whatever exciting and unique variations may present themselves.

If you are game for some non-snow racing action, the NASCAR Sprint Cup STP Gas Booster 500 runs today at the Martinsville track.  Tune into Fox at 1:00 pm ET for live coverage.