Tag Archives: Sochi 2014

H&M to Outfit the Swedish Olympic Team for Sochi 2014

hm_olympic_anjaparsonAnja Pärson and Viktoria Helgesson at the first fitting

Olympic and Paralympic collectionDavid Ekholm at the first fitting

Key looksPhotos & Sketches:  H&M via The Telegraph UK

Anja Pärson, a former alpine skier and multiple Olympic champion said that wearing clothes from a Swedish company “will strengthen the team, our team spirit and image to the outside world, especially when it is an internationally renowned brand like H&M.”

I am sure it will.  I am also sure I would like to see how Peak Performance would have tackled the design of uniforms, technical and casual, for their home country.  There is just too much exceptional sport and sport lifestyle product coming out of Sweden – I find it a bit disappointing to have a fashion brand land this prestigious endeavor.  (Though I can get on board with that sweater, sleeve stripes in particular.)  Sounds like H&M will provide opening and closing ceremony outfits and casual apparel – I will be curious to see what brand(s) provide the technical sport-specific uniforms.

Read the full article at The Telegraph UK.

Posted in Fashion, Other Mountain Sports, Outerwear, Ski, Ski Racing, Snowboard | Tagged , , , , , | Leave a comment

Sochi 2014 Winter Olympics: Puffer Vest


We are now less than a year away from the XXII Olympic Winter Games in Sochi, Russia with the Opening Ceremony February 7, 2014.  Of course, official merchandise is already available.  I stumbled upon this vest a couple weeks ago and can’t get it out of my mind.  The folk art theme and riot of color is tempting me to purchase.

See how this celebration of native craft is being used elsewhere in the identity of these games.

I anxiously await the new uniforms for Team USA.  And I will continue to wonder if the US Olympic Committee has a creative director employed to manage a unified look of all the separate sport-specific uniforms.

Posted in Art & Graphics, Fashion, Lifestyle, Outerwear | Tagged , , | 1 Comment