Tag Archives: Stein Eriksen

Real Gusto: Stein Eriksen & Schlitz Beer

schlitz beer stein eriksen skier vintage advertisement sports illustrated 1964Scanned from 1/27/1964 Sports Illustrated

Stein Eriksen for Schlitz?  I find this an amusing pairing:  a Norwegian ski champion and a beer from Milwaukee.  That said, looks refreshing on this summer day – cheers!

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Stein Eriksen, 1968

stein Eriken ski snowmass aspen 19681/2/1968 Press Photo – Olympic ski champion Stein Eriksen is director of the Snowmass-at-Aspen ski school.  Eriksen’s instruction includes a pre-slope classroom course of lectures and films to “let the beginner know that experts fall.”

After being in Deer Valley, Utah – home of Stein Eriksen Lodge – a little vintage inspiration is in order!

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