Tag Archives: Vintage Advertisement

Uplifting: Maidenform, 1955

maidenform bra vintage ad 1955 chairlift mountain climb saint bernard dog

I dreamed I climbed the highest mountain in my Maidenform bra.  I could not resist this uplifting vintage 1955 advertisement from Maidenform!

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Wheaties: Mikaela & Gretchen

wheaties cereal box mikaela shiffrin ski racer olympic gold medalxgretchen frasier ski champion wheaties cereal ad advertisement 1952xgretchen frasier ski champion wheaties cereal ad advertisement 1953

The only thing better than Mikaela Shiffrin gracing the Wheaties box . . . Gretchen Fraser representing the cereal brand the 1950’s.  Breakfast of Champions!

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Moncler: Mountain Heritage Vs. Fashion

moncler gamme rouge ad ski snow 2013xmoncler gamme rouge ad ski snow man husky dog 2013Vogue, September 2013
moncler gamme rouge ad woman ski snow black white 2013xmoncler gamme rouge ad man husky dog ski snow 2013Elle, October 2013

While combing through the thick fall fashion magazines, I was thrilled to come across new Moncler print ads that actually represent an alpine setting!

Although luxury and fashion are certainly nothing new to Moncler — arguably as much of the brand’s identity as function — the repositioning of the label in recent history has diverged from why I relate to the brand.  Celebrity collaborations, flash mob fashion shows and Bruce Weber ad campaigns of golden retrievers leave me cold and do little to reinforce the brand’s distinguished mountain heritage.  The reality:  Moncler has changed from a luxury sport brand to a luxury fashion brand.

I love Moncler not just for the finest quality goose down garments – but because the brand was born in the mountains and of adventure.  Founded in 1952 in France, Moncler manufactured tents and sleeping bags which led to the creation of the duvet (down) parka.  These innovative new garments outfitted mountain climbers for expeditions, evolved further into ski-specific outerwear and a trademark style inevitably resulted.

With the purchase of Moncler by businessman Remo Ruffini in 2003, positioning of the brand has transformed to court the fashionable elite more so than the luxury-minded athlete.  New urban retail outposts have fed this strategy.  Demand and business appear to be on the rise, an IPO is in the works – cementing this trendier direction.

I will do my best to filter through the fashion overload to keep my relationship with Moncler one of a little luxury, a lot of utility and always the mountains.

moncler heritage history vintage climb ski france down

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Brimfield: Vintage Alpine Art & Graphics

austria vintage travel brochure winter ski paul signerThe first three images are vintage travel brochures produced by the Austrian Federal Government, circa 1950s.  Illustration by Paul Aigner.

austria vintage travel brochure winter ski rein hart wettach

Illustration by Reinhart Wettach.

vintage travel brochure austria winter ski gottfried fischlIllustration by Gottfried Fischl.

vintage ski travel poster splitkein flexible flyerAdvertising poster for Splitkein Flexible Flyer wooden skis.  Not shown but name dropped with Lincoln Hotel, Lincoln, New Hampshire.

ski catskills new york vintage postcard linen rope towVintage postcard:  Winter in the Catskills – Pine Hill, N.Y.

vintage postcard ski skier netherlands Vintage postcard:  De ski-virtuoos, illustrated by Broekman, Netherlands.

ski beauport quebec canada vintage postcardVintage postcard:  The Relay, Lake Beauport, Quebec, Canada

vintage franconia notch aerial tram logo new hampshire cannonSouvenir water transfer decal from Franconia Notch, New Hampshire featuring the aerial tram at Cannon Mountain.

snurfer brunswick vintage logo yellowFinally!  A yellow Snurfer to live with my wood-grain one.

Vintage alpine art and graphics from the recent Brimfield Antique Show.

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Sports Illustrated: 1964 Winter Olympics

buddy werner 1964 winter olympics innsbruck austria sports illustrated Photo:  Richard Jeffrey

Fantastic Sports Illustrated cover featuring Buddy Werner for the 1964 Winter Olympics in Innsbruck, Austria.  Fifty years later, looking forward to all the inspiring images to come out of Sochi in February 2014.

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JUST DO IT: Picabo Street

picabo street downhill ski racer nike just do it ad vintageThe wind howls because it knows it has to race me.  Just do it.

picabo street downhill ski racer nike just do it ad vintageMademoiselle, April 1996

picabo street ski racer nike just do it mountain bike adWhat is it you want in this world?  What would leave you satisfied?

Picabo Street is never, ever satisfied.  She’ll ski down one mountain.  And then find a higher one.  She’ll ski down a river.  And then find a lake.  She’ll ride mountain bikes.  She’ll go skating.  She’ll be fast.  Furious.  Unafraid.  Because what is it she wants in the world?  Everything.

picabo street ski racer nike just do it mountain bike ad vintageTrees should duck.  Rocks, cower.  Anything soft and low should learn what is hard.  We have come into the mountains because they would not come to us.  And then we move them.  Just do it.

Women’s Sports + Fitness, October 1995

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Nike’s JUST DO IT: 25 Years Old

nike just do it roads always open run poster vintageThere are clubs you can’t belong to,
Neighborhoods you can’t live in,
Schools you can’t get into,
But the roads are always open.

Just do it.

It is fair to say that Nike’s ‘Just Do It’ quickly transcended its origin as an advertising slogan and became even more than a cultural icon – a motivator, a mantra, a way of life for many.  The landmark ad campaign launched twenty-five years ago this month in July 1988.

I purchased this poster early on in the campaign, 1991 at the latest.  To this day, ‘The Roads are Always Open’, the freedom and inspiration of the gorgeous imagery, and of course, ‘Just Do It’ ring in my head when I need a kick in the ass to get out there and get after it.

Watch the original TV spot that started it all.  Read Wieden + Kennedy’s anniversary blog post.

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Rolex: Tamara & Lindsey

tamara mckinney ski rolexxlindsey vonn ski rolex adBefore Lindsey Vonn, Tamara McKinney was the “winningest American woman in ski racing history”.  Rolex luxury watches gives their support to the best:  Tamara then, Lindsey now.

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Treasure Hunting: Elephant’s Trunk

italy italia vintage travel ski brochure magazine 1939Italia:  Rivista Turistica Mensile dell’Enit e delle Ferrovie dello Stato,  Anno VII-Numero 3-Gennaio 1939-XVII

vintage italy italia travel ski brochure magazine 1939Italia:  Rivista Turistica Mensile dell’Enit e delle Ferrovie dello Stato,  Anno VI-Numero 2-Dicembre 1938-XVII

One good thing about residing in the Nutmeg State is proximity to both Brimfield and the reliable Elephant’s Trunk flea market.  Sunday’s visit turned up an assortment of small items.  These Italy travel brochures from the late 1930’s were definitely the find of the day!  Gorgeous illustrated covers in rich colors and large magazine format should I decide to frame.  As always, happy to find images that I have not seen before.

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Real Gusto: Stein Eriksen & Schlitz Beer

schlitz beer stein eriksen skier vintage advertisement sports illustrated 1964Scanned from 1/27/1964 Sports Illustrated

Stein Eriksen for Schlitz?  I find this an amusing pairing:  a Norwegian ski champion and a beer from Milwaukee.  That said, looks refreshing on this summer day – cheers!

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