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Tag Archives: Vintage Advertisement
I dreamed I climbed the highest mountain in my Maidenform bra. I could not resist this uplifting vintage 1955 advertisement from Maidenform!
The only thing better than Mikaela Shiffrin gracing the Wheaties box . . . Gretchen Fraser representing the cereal brand the 1950’s. Breakfast of Champions!
While combing through the thick fall fashion magazines, I was thrilled to come across new Moncler print ads that actually represent an alpine setting!
Although luxury and fashion are certainly nothing new to Moncler — arguably as much of the brand’s identity as function — the repositioning of the label in recent history has diverged from why I relate to the brand. Celebrity collaborations, flash mob fashion shows and Bruce Weber ad campaigns of golden retrievers leave me cold and do little to reinforce the brand’s distinguished mountain heritage. The reality: Moncler has changed from a luxury sport brand to a luxury fashion brand.
I love Moncler not just for the finest quality goose down garments – but because the brand was born in the mountains and of adventure. Founded in 1952 in France, Moncler manufactured tents and sleeping bags which led to the creation of the duvet (down) parka. These innovative new garments outfitted mountain climbers for expeditions, evolved further into ski-specific outerwear and a trademark style inevitably resulted.
With the purchase of Moncler by businessman Remo Ruffini in 2003, positioning of the brand has transformed to court the fashionable elite more so than the luxury-minded athlete. New urban retail outposts have fed this strategy. Demand and business appear to be on the rise, an IPO is in the works – cementing this trendier direction.
I will do my best to filter through the fashion overload to keep my relationship with Moncler one of a little luxury, a lot of utility and always the mountains.
Illustration by Reinhart Wettach.
Vintage alpine art and graphics from the recent Brimfield Antique Show.
Fantastic Sports Illustrated cover featuring Buddy Werner for the 1964 Winter Olympics in Innsbruck, Austria. Fifty years later, looking forward to all the inspiring images to come out of Sochi in February 2014.
Picabo Street is never, ever satisfied. She’ll ski down one mountain. And then find a higher one. She’ll ski down a river. And then find a lake. She’ll ride mountain bikes. She’ll go skating. She’ll be fast. Furious. Unafraid. Because what is it she wants in the world? Everything.
Women’s Sports + Fitness, October 1995
Just do it.
It is fair to say that Nike’s ‘Just Do It’ quickly transcended its origin as an advertising slogan and became even more than a cultural icon – a motivator, a mantra, a way of life for many. The landmark ad campaign launched twenty-five years ago this month in July 1988.
I purchased this poster early on in the campaign, 1991 at the latest. To this day, ‘The Roads are Always Open’, the freedom and inspiration of the gorgeous imagery, and of course, ‘Just Do It’ ring in my head when I need a kick in the ass to get out there and get after it.
One good thing about residing in the Nutmeg State is proximity to both Brimfield and the reliable Elephant’s Trunk flea market. Sunday’s visit turned up an assortment of small items. These Italy travel brochures from the late 1930’s were definitely the find of the day! Gorgeous illustrated covers in rich colors and large magazine format should I decide to frame. As always, happy to find images that I have not seen before.
Stein Eriksen for Schlitz? I find this an amusing pairing: a Norwegian ski champion and a beer from Milwaukee. That said, looks refreshing on this summer day – cheers!