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Tag Archives: Vintage Advertisement
Uplifting: Maidenform, 1955
I dreamed I climbed the highest mountain in my Maidenform bra. I could not resist this uplifting vintage 1955 advertisement from Maidenform!
Posted in Accessories, Art & Graphics, Fashion, Mountaineering, Ski, Vintage Style
Tagged Chairlift, Vintage Advertisement
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Wheaties: Mikaela & Gretchen
The only thing better than Mikaela Shiffrin gracing the Wheaties box . . . Gretchen Fraser representing the cereal brand the 1950’s. Breakfast of Champions!
Moncler: Mountain Heritage Vs. Fashion
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Vogue, September 2013
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Elle, October 2013
While combing through the thick fall fashion magazines, I was thrilled to come across new Moncler print ads that actually represent an alpine setting!
Although luxury and fashion are certainly nothing new to Moncler — arguably as much of the brand’s identity as function — the repositioning of the label in recent history has diverged from why I relate to the brand. Celebrity collaborations, flash mob fashion shows and Bruce Weber ad campaigns of golden retrievers leave me cold and do little to reinforce the brand’s distinguished mountain heritage. The reality: Moncler has changed from a luxury sport brand to a luxury fashion brand.
I love Moncler not just for the finest quality goose down garments – but because the brand was born in the mountains and of adventure. Founded in 1952 in France, Moncler manufactured tents and sleeping bags which led to the creation of the duvet (down) parka. These innovative new garments outfitted mountain climbers for expeditions, evolved further into ski-specific outerwear and a trademark style inevitably resulted.
With the purchase of Moncler by businessman Remo Ruffini in 2003, positioning of the brand has transformed to court the fashionable elite more so than the luxury-minded athlete. New urban retail outposts have fed this strategy. Demand and business appear to be on the rise, an IPO is in the works – cementing this trendier direction.
I will do my best to filter through the fashion overload to keep my relationship with Moncler one of a little luxury, a lot of utility and always the mountains.
Posted in Fashion, Mountaineering, Outerwear, Ski, Style
Tagged Moncler, Vintage Advertisement, Vintage Photo
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Brimfield: Vintage Alpine Art & Graphics
The first three images are vintage travel brochures produced by the Austrian Federal Government, circa 1950s. Illustration by Paul Aigner.
Illustration by Reinhart Wettach.
Illustration by Gottfried Fischl.
Advertising poster for Splitkein Flexible Flyer wooden skis. Not shown but name dropped with Lincoln Hotel, Lincoln, New Hampshire.
Vintage postcard: Winter in the Catskills – Pine Hill, N.Y.
Vintage postcard: De ski-virtuoos, illustrated by Broekman, Netherlands.
Vintage postcard: The Relay, Lake Beauport, Quebec, Canada
Souvenir water transfer decal from Franconia Notch, New Hampshire featuring the aerial tram at Cannon Mountain.
Finally! A yellow Snurfer to live with my wood-grain one.
Vintage alpine art and graphics from the recent Brimfield Antique Show.
Posted in Art & Graphics, Ski, Ski Areas, Snowboard, Travel, Treasure Hunting
Tagged Austria, Brimfield, Canada, Cannon, New Hampshire, New York, Quebec, Snurfer, Vintage Advertisement, Vintage Postcard, Vintage Poster
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Sports Illustrated: 1964 Winter Olympics
Fantastic Sports Illustrated cover featuring Buddy Werner for the 1964 Winter Olympics in Innsbruck, Austria. Fifty years later, looking forward to all the inspiring images to come out of Sochi in February 2014.
Posted in Art & Graphics, Ski, Ski Racing
Tagged Buddy Werner, Olympics, Sochi 2014, Vintage Advertisement
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JUST DO IT: Picabo Street
The wind howls because it knows it has to race me. Just do it.
What is it you want in this world? What would leave you satisfied?
Picabo Street is never, ever satisfied. She’ll ski down one mountain. And then find a higher one. She’ll ski down a river. And then find a lake. She’ll ride mountain bikes. She’ll go skating. She’ll be fast. Furious. Unafraid. Because what is it she wants in the world? Everything.
Trees should duck. Rocks, cower. Anything soft and low should learn what is hard. We have come into the mountains because they would not come to us. And then we move them. Just do it.
Women’s Sports + Fitness, October 1995
Posted in Art & Graphics, Bike, Footwear, Ski, Ski Racing
Tagged Just Do It, Nike, Picabo Street, Vail, Vintage Advertisement
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Nike’s JUST DO IT: 25 Years Old
There are clubs you can’t belong to,
Neighborhoods you can’t live in,
Schools you can’t get into,
But the roads are always open.
Just do it.
It is fair to say that Nike’s ‘Just Do It’ quickly transcended its origin as an advertising slogan and became even more than a cultural icon – a motivator, a mantra, a way of life for many. The landmark ad campaign launched twenty-five years ago this month in July 1988.
I purchased this poster early on in the campaign, 1991 at the latest. To this day, ‘The Roads are Always Open’, the freedom and inspiration of the gorgeous imagery, and of course, ‘Just Do It’ ring in my head when I need a kick in the ass to get out there and get after it.
Watch the original TV spot that started it all. Read Wieden + Kennedy’s anniversary blog post.
Posted in Art & Graphics, Footwear, Lifestyle, Other Mountain Sports
Tagged Just Do It, Nike, Running, Vintage Advertisement
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Rolex: Tamara & Lindsey
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Before Lindsey Vonn, Tamara McKinney was the “winningest American woman in ski racing history”. Rolex luxury watches gives their support to the best: Tamara then, Lindsey now.
Posted in Accessories, Ski, Ski Racing, Vintage Ski Racing, Vintage Style
Tagged Head, Lindsey Vonn, Oakley, Red Bull, Rolex, Tamara McKinney, US Ski Team, Vintage Advertisement
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Treasure Hunting: Elephant’s Trunk
Italia: Rivista Turistica Mensile dell’Enit e delle Ferrovie dello Stato, Anno VII-Numero 3-Gennaio 1939-XVII
Italia: Rivista Turistica Mensile dell’Enit e delle Ferrovie dello Stato, Anno VI-Numero 2-Dicembre 1938-XVII
One good thing about residing in the Nutmeg State is proximity to both Brimfield and the reliable Elephant’s Trunk flea market. Sunday’s visit turned up an assortment of small items. These Italy travel brochures from the late 1930’s were definitely the find of the day! Gorgeous illustrated covers in rich colors and large magazine format should I decide to frame. As always, happy to find images that I have not seen before.
Posted in Art & Graphics, Ski, Travel, Treasure Hunting, Vintage Ski Racing
Tagged Italy, Vintage Advertisement
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Real Gusto: Stein Eriksen & Schlitz Beer
Scanned from 1/27/1964 Sports Illustrated
Stein Eriksen for Schlitz? I find this an amusing pairing: a Norwegian ski champion and a beer from Milwaukee. That said, looks refreshing on this summer day – cheers!
Posted in Art & Graphics, Ski, Ski Racing, Vintage Ski Racing
Tagged Stein Eriksen, Sweater, Vintage Advertisement
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