Tag Archives: Vintage Advertisement

Snowmass at Aspen: Come Out and Play

Posted on June 12, 2013 by AlpineStyle56

snowmass aspen colorado ski ad 1973 mountain gets up earlierx
snowmass aspen colorado ski ad 1993 vintage come out playxaspen colorado snowmass ad ski eyes get hugexsnowmass aspen colorado ad 1993 vintagexsnowmass aspen ski ad nature brett froomerxsnowmass aspen colorado ski ad brett froomer photographyPhotography:  Brett Froomer

I love Aspen.  It was the destination of my first western ski trip when I was thirteen (a particularly impactful and formative experience for me); and as an adult, a town that I all-too-briefly called home.

This Snowmass print ad campaign from 1993 remains as vital and alluring today as it was twenty years ago.  In terms of design, I remember loving the commitment to landscape imagery, color both warm and cool, and fresh use of type.  But more than anything, it was the inspiration to ski in those mountains that made me file these pages away for safekeeping.  I feel the same looking at these now and know in another twenty years these beautiful and timeless images of Aspen will elicit the same response.

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Rossignol 1987: Success Breeds Scarcity

Posted on May 5, 2013 by AlpineStyle56

rossignol 4s 3g kevlar ski

A dramatic overhaul to what had been sedate gray and black graphics, this generation of the 4S slalom ski ushered in the distinctive look of green – or teal green as in my memory – and in my opinion, became an icon of its era.  The clean white of the smooth, fast and fun 3G emphasized the graphic impact of this collection.

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