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Tag Archives: Vintage Advertisement
I love Aspen. It was the destination of my first western ski trip when I was thirteen (a particularly impactful and formative experience for me); and as an adult, a town that I all-too-briefly called home.
This Snowmass print ad campaign from 1993 remains as vital and alluring today as it was twenty years ago. In terms of design, I remember loving the commitment to landscape imagery, color both warm and cool, and fresh use of type. But more than anything, it was the inspiration to ski in those mountains that made me file these pages away for safekeeping. I feel the same looking at these now and know in another twenty years these beautiful and timeless images of Aspen will elicit the same response.
A dramatic overhaul to what had been sedate gray and black graphics, this generation of the 4S slalom ski ushered in the distinctive look of green – or teal green as in my memory – and in my opinion, became an icon of its era. The clean white of the smooth, fast and fun 3G emphasized the graphic impact of this collection.